The Alexa

Curious Alice Clothing The Alexa (Lilac Gingham)
Curious Alice Clothing The Scrunchie
River Island Cut out Boots
River Island Sunglasees
Dorothy Perkins Necklace

Hello again,

So today I've decided to tell you a little bit about my products, the sort of thing you wouldn't know or find out on my Instagram or website, but to give you more of an insight to my brand.
The Alexa was the very first product that I launched on my clothing page Curious Alice Clothing and I couldn't believe how popular it became in such a fast amount of time! I went from 1 follower (thanks mum) to 500 in the space of about a week and received 6 orders in the first week of the launch of my site. This was so exciting for me as I never really expected my line to take off, I thought one or two orders a month would be great and here I was in my first week with orders flowing in!
I spent a lot of time perfecting my patterns with my trusty set square, measurement forms and all the knowledge I had gained in my first year at uni, and then I was set to get making.

Something which I LOVE about my brand is naming my products. Each garment is named after someone who is significant to me and a big part of my life.  As some of you have guessed, The Alexa is in fact named after the queen who is, Alexa Chung.  She is someone who's fashion I have always followed and someone who I have looked up to through my teenage years.  She also really inspired me in regards to the prints and shapes I chose when designing this product.  I think that she would style it up super grungy and add her own 'Alexa' look to the product but its something that I could defiantly see her wearing with her tatty, worn out, effortlessly cool (sigh) Levi original denim jacket.

I personally love this products and am guilty of wearing them all the time, round the house because they are super comfy and out and about in town for this glorious hot weather we are having. I get so many compliments and it feels me with pride to say its from my clothing range! 

I also love seeing all of you wearing them (and WORKING them may I add) so make sure you tag me on Instagram @curiousaliceclothing and #curiousaliceclothing so I can see how amazing you look!

Lots of Love

Curious Alice xoxo